Creating Healthcare with Heart

Aramark Healthcare+

What did we do?

Facilitated a strategic process with Aramark stakeholders to reposition the line of business, addressing the new realities in the market

Developed an understanding of the competitive landscape and key audiences

Conducted collaborative workshops leading to development of the brand’s essence, value proposition, differentiators, and voice

Created a new name, identity, and visual language for the brand

Partners in health, for today and tomorrow



Conducted research identifying key opportunities and an ownable strategic brand proposition for Aramark to provide differentiation

Aramark Healthcare+
Aramark Healthcare+


Together with client teams we created the brand strategy framework, new brand identity, and marketing elements to communicate the brand’s value proposition and offering

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
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