Way More Than a Drugstore
What did we do?
Reinventing categories and changing the game for customers
Developed BeautyIRL, the evolution of the drugstore beauty experience
Helped expand healthcare services by bringing strategy, insights and design to CVS in the form of HealthHUB
Providing on-site partnership through a dedicated PMO staffing program
There’s no getting rid of those long receipts
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Expression
- Innovation & Experience Design
- Innovation Workshops & Visioning
- 3D Visualization
- 3D Renderings & Animations
- Digital Experience Development
- Execution
- Business Analysis & Labor Assessment
- Content Creation & Experience Design
- Application Design & Development
- Digital Signage & Wayfinding
- Motion Graphics
- Consulting
- Embedded Resources
- Architecture & Engineering
- Lighting & Fixture Design
- Programming, Space, & Store Planning
- Field Services: Survey, Permitting, & Construction
- Procurement/Vendor Management
- Program Management
Services
Strategy
Used an agile and parallel approach to guide the entire CVS team through the journey from start to finish, giving them a clear understanding of their customer
Design
Solved pain points via smart design, using insights from the customer as the guide
Digital
Incorporated digital signage to help enhance the Glamsquad in-store experience
Architecture & Engineering
Strengthened our partnership and collaborative work by adding a team fully dedicated to roll-outs on-site at their headquarters in Rhode Island
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Primary Care Physician: Future in Flux
With insurance rules and business practices long having control over healthcare provider positioning, it seemed that primary care physicians (PCPs) would act as the gateway to medical treatment for years to come. However, younger generations are now growing up with entirely new care preferences.Reports -
The Store of the Future Creates Omni-Encounters
Issue 23: This is a good change—one overdue, in fact. The false “channel” divides have long been a hindrance to innovation. For example, even though we’ve found consistently in our ongoing research into unmet shopper desires, young people consider online peer reviews one of the best things about shopping virtually.Wayfind