Way More Than a Drugstore

CVS

What did we do?

Reinventing categories and changing the game for customers

Developed BeautyIRL, the evolution of the drugstore beauty experience

Helped expand healthcare services by bringing strategy, insights and design to CVS in the form of HealthHUB

Providing on-site partnership through a dedicated PMO staffing program

There’s no getting rid of those long receipts


Strategy

Used an agile and parallel approach to guide the entire CVS team through the journey from start to finish, giving them a clear understanding of their customer

Design

Solved pain points via smart design, using insights from the customer as the guide

Digital

Incorporated digital signage to help enhance the Glamsquad in-store experience

Architecture & Engineering

Strengthened our partnership and collaborative work by adding a team fully dedicated to roll-outs on-site at their headquarters in Rhode Island

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