Creating an Experience Athletes Have Been Dreaming Of

DICK’S House of Sport

What did we do?

Redefined the future of retail through House of Sport's experiential flagship, setting a new standard for sports retail.

Executed primary research, combined with secondary research, competitive assessments and business insights using a consumer-led approach

Identified unique digital tools to support the customer journey within and outside of the store

Redefined sport by designing authentic, elevated experiences and delivering integrated AEC solutions that enabled new, flexible fulfillment models

A kick in the grass, a swing with a bat, a swoosh in the net


Solutions

Strategy

Immersed ourselves in the athlete’s mindset and identified pain points along the buying journey

DICK'S Sporting Goods Strategy by WD Partners

Design

Redefined the essence of sport with authentic, differentiated experiences that challenged traditional ones and raised the bar in sports retail

DICK's Sporting Goods delivers record sales of $13.4 billion. Opens 7 additional House of Sport locations

Operations

Provided BOH solutions that considered key influencers such as cost, safety, and teammate experience

DICK's Sporting Goods Case Study by WD Partners

Digital

Created a frictionless customer experience using technologies that emphasize customers' autonomy, education and support

DICK's plans to open between 75/100 locations

Architecture & Engineering

Provided fully integrated AEC services that resulted in new opportunities for a suite of fulfillment methods as well as a multi-sport outdoor field

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