Clear Eyes, Full Stomachs, Can’t Lose

Georgetown University / Aramark

What did we do?

Sent buffet-style dining packing and created a unique food hall dining experience

Researched Gen Z and Millennial food habits to inform the design and ensure each concept fit into the overall food hall experience

Developed a unique brand identity for each food concept

Used operations engineering to design each concept to feel as if it stands alone from the student’s perspective

Let’s go, Hoyas!


Strategy

Grounded the design through talking to students to get their perspective on the food hall

Georgetown University/Aramark
Georgetown University/Aramark
Georgetown University/Aramark
Georgetown University/Aramark
Georgetown University/Aramark

Operations

Executed an operations assessment to determine peak meal times in order to accommodate students via the multiple food venues

Georgetown University/Aramark
Georgetown University/Aramark