Money in the Bank
What did we do?
Innovated the retail banking experience, driving a younger generation back to the branch
Designed three different concepts to highlight unique banking features
Created banking experiences unique to key customer types
Redesigned the physical bank to showcase Huntington’s digital banking tools
Gave those famous Huntington pens their proper display
- Strategy & Insights
- Research & Insights
- Shopper Personas
- Brand Communications & Visual Merchandising
- Brand Strategy & Expression
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Digital Strategy
- Brand Communications Strategy
- Digital Integration
- Content Creation & Experience Design
- Creative Content: Photography & Video
- Digital Signage & Wayfinding
- Innovation Workshops & Visioning
- 3D Visualization
- 3D Renderings & Animations
- Extended Reality (VR/AR/MR)
Services
Strategy
Our iterative approach to research allowed us to continually test, learn, and evolve, enabling ongoing learning and real-time customer feedback in a simulated branch experience
Design
Designed 3 branch experiences that were inviting and open while allowing for one-on-one conversations or independent engagement with digital educational tools
Digital
Developed a digital strategy, tools and content to seamlessly support the customer experience with an emphasis on education
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