A Customer First Banking Experience That’s Right on the Money
What did we do?
Innovated the retail banking experience, driving a younger generation back to the branch
Employed an interative approach to research that allowed for continual testing, learning, and evolving, and enabled ongoing learning and real-time customer feedback in a simulated branch experience
Created banking experiences unique to key customer types
Redesigned the physical bank to showcase Huntington’s digital banking tools
Gave those famous Huntington pens their proper display
Solutions
- Strategy & Insights
- Research & Insights
- Shopper Personas
- Brand Communications & Visual Merchandising
- Brand Strategy & Identity
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Digital Strategy
- Brand Communications Strategy
- Digital Integration
- Content Creation & Experience Design
- Creative Content: Photography & Video
- Digital Signage & Wayfinding
- Innovation Workshops & Visioning
- 3D Visualization
- 3D Renderings & Animations
- Extended Reality (VR/AR/MR)
Strategy
Our iterative approach to research allowed us to continually test, learn, and evolve, enabling ongoing learning and real-time customer feedback in a simulated branch experience
Design
Designed 3 branch experiences that were inviting and open while allowing for one-on-one conversations or independent engagement with digital educational tools
Digital
Developed a digital strategy, tools and content to seamlessly support the customer experience with an emphasis on education
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