Money in the Bank
What did we do?
Innovated the retail banking experience, driving a younger generation back to the branch
Designed three different concepts to highlight unique banking features
Created banking experiences unique to key customer types
Redesigned the physical bank to showcase Huntington’s digital banking tools
Gave those famous Huntington pens their proper display
- Strategy & Insights
- Research & Insights
- Shopper Personas
- Brand Communications & Visual Merchandising
- Brand Strategy & Expression
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Digital Strategy
- Brand Communications Strategy
- Digital Integration
- Content Creation & Experience Design
- Creative Content: Photography & Video
- Digital Signage & Wayfinding
- Innovation Workshops & Visioning
- 3D Visualization
- 3D Renderings & Animations
- Extended Reality (VR/AR/MR)
Services
Strategy
Our iterative approach to research allowed us to continually test, learn, and evolve, enabling ongoing learning and real-time customer feedback in a simulated branch experience
Design
Designed 3 branch experiences that were inviting and open while allowing for one-on-one conversations or independent engagement with digital educational tools
Digital
Developed a digital strategy, tools and content to seamlessly support the customer experience with an emphasis on education
Share
More from WD
-
A Holiday Like No Other
Issue 46: In a year unlike any other it’s bound to be a holiday unlike any we’ve seen before. In this issue we look back on 2020 and highlight the positive trends and customer driven outcomes that have come from this year, reflecting on what we can learn that can propel businesses to succeed in the year to come.Wayfind -
Branded Financial Experiences
Bringing the community back to the community bank.Point of View -
Digital First – Why It’s Essential
Given the recent past, understand this; "Digital First" is not a buzz term. It's an edict. It's not a website, a department or even eCom. Digital First is how the customer thinks, and subsequently, it must also be how we think. Now. Today.Point of View