A Customer First Banking Experience That’s Right on the Money

Huntington

What did we do?

Innovated the retail banking experience, driving a younger generation back to the branch

Employed an interative approach to research that allowed for continual testing, learning, and evolving, and enabled ongoing learning and real-time customer feedback in a simulated branch experience

Created banking experiences unique to key customer types

Redesigned the physical bank to showcase Huntington’s digital banking tools

Gave those famous Huntington pens their proper display


Solutions

Strategy

Our iterative approach to research allowed us to continually test, learn, and evolve, enabling ongoing learning and real-time customer feedback in a simulated branch experience

Design

Designed 3 branch experiences that were inviting and open while allowing for one-on-one conversations or independent engagement with digital educational tools

Digital

Developed a digital strategy, tools and content to seamlessly support the customer experience with an emphasis on education

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