Seeing Eye to Eye
What did we do?
Providing clearer brand vision for an eye care icon
Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate
Simplified the eye care journey by providing more one-on-one engagement at redesigned stations
Modeled the store to be scalable across the chain
Which looks clearer: line 3 or line 4?
Created a complete eye care experience—more professional and more personal
Architecture & Engineering
Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain