Pearle Vision – Case Study

Health+Wellness

An Eye-Opening Experience and Scalable Redesign

What did we do?

Provided clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?

Services

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Identity

Marketing Communications

Innovation & Experience Design

Innovation Workshops & Visioning

Architecture & Engineering

AOR/EOR

Prototype Architecture

Design

Created a complete eye care experience—more professional and more personal

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

Development Services

With licensing in all fifty states, our CM team worked with local partners to ensure each location was executed on time and on budget

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.