Clearer Brand Vision For an Eye Care Icon
For half a century, Pearle Vision has been a trusted eye care icon. But it was time for a makeover to reestablish itself as the nation’s eye care leader.
- Brand Strategy & Development •
- Marketing Communications •
- Environments Design •
- Visual Merchandising •
- Stylistic Renderings •
- Construction Management •
With Sights Set On The Future, A Nod To The Past
Pearle asked us for a new Vision Center that nodded to the company’s heritage yet emphasized their founding principles of trusted eye care in the local community, thus elevating each location from an everyday store to true EyeCare Center.
Putting More ‘We Care’ Into Eye Care
Pearle wanted to convey that sight is an important aspect of health and wellness. They wanted to simplify the whole process for customers and associates, providing more one-on-one engagement at redesigned stations that offer more comfort for customers and increased ease of operation for associates. So we focused.
A Retail Reinvention
Through a collaborative process, we translated Pearle’s heritage into the brand’s physical location, transforming it into the eye care store of the future while still keeping the neighborhood-eye-care-store feeling with local physicians, local photos, and local employees.
The scalable model provided key features of a complete eye care experience that is both more professional and more personal, better enabling Pearle Vision and its customers to always see eye-to-eye.