Seeing Eye to Eye

Pearle Vision

What did we do?

Providing clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?


Design

Created a complete eye care experience—more professional and more personal

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

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