Pearle Vision – Case Studies

Health+Wellness

An Eye-Opening Experience and Scalable Redesign

What did we do?

Providing clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?

Services

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Expression

Marketing Communications

Innovation & Experience Design

Innovation Workshops & Visioning

Field Services: Survey, Permitting, & Construction

Construction Management

Design

Created a complete eye care experience—more professional and more personal

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.