Pearle Vision – Case Studies – WD Partners

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Seeing Eye to Eye

What did we do?

Providing clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?

Services

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Expression

Marketing Communications

Innovation & Experience Design

Innovation Workshops & Visioning

Field Services: Survey, Permitting, & Construction

Construction Management

Design

Created a complete eye care experience—more professional and more personal

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Expression

Marketing Communications

Innovation & Experience Design

Innovation Workshops & Visioning

Pearle Vision

Pearle Vision

Pearle Vision

Pearle Vision

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

Field Services: Survey, Permitting, & Construction

Construction Management