An Eye-Opening Experience and Scalable Redesign

Pearle Vision

What did we do?

Provided clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?



Created a complete eye care experience—more professional and more personal

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

Construction Solutions

With licensing in all fifty states, our CM team worked with local partners to ensure each location was executed on time and on budget

Pearle Vision Development Services by WD Partners
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