An Eye-Opening Experience and Scalable Redesign

Pearle Vision

What did we do?

Provided clearer brand vision for an eye care icon

Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate

Simplified the eye care journey by providing more one-on-one engagement at redesigned stations

Modeled the store to be scalable across the chain

Which looks clearer: line 3 or line 4?


Created a complete eye care experience—more professional and more personal

Architecture & Engineering

Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain

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Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.