Reigning Cats and Dogs
Most pet owners consider their pets part of their family. So why shouldn’t shopping for and feeding them emphasize that emotional connection?
Our challenge from Purina was to make Schnucks the local go-to destination for convenience, caring, and camaraderie—to transform the traditional pet-food aisle into a meaningful, emotional (and streamlined) retail shopping experience where pets reign supreme.
- Shopper Research & Insights •
- Brand Strategy & Development •
- Experience Design •
- Environments Design •
- Visual Merchandising •
- Design Documentation •
- In-Store Digital Engagement •
- Implementation Support •
Gold Award – Branded Shop Within a Store
The Heart of the Matter: It’s More Than Kibble
Our design thinking approach enabled us to tap into the hearts and minds of pet owners to understand how we might rethink the pet category at Schnucks to bring a more engaging shopping experience to life.
The Real Fix: New Tricks
Shopper trends and consumer insights helped us develop experience tenets that led to elements beyond just Purina products: educational moments, community connection, and engagement opportunities that don’t typically happen in the grocery aisle.
A true collaboration between WD, Purina and Schnucks, the end concept and final installation reflects our vision for an in-store flagship experience; a learning environment that Schnucks and Purina can scale across locations.