A Whole Different Animal Aisle
What did we do?
Delivered a pet department for true pet lovers
Tapped into the hearts and minds of pet owners to understand their needs
Generated experiences that go beyond products: educational moments, community aspects, and engagement opportunities
Increased foot traffic to a category that was declining in grocery
The cereal aisle is so jealous
Solutions
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Content Strategy & Design
- Digital Strategy & Design
- Visual Merchandising
- Innovation & Experience Design
- Innovation Workshops & Visioning
- Content Creation & Experience Design
- Application Design & Development
- Digital Signage & Wayfinding
Strategy
With key stakeholders at both Purina and Schnucks, we managed the collaborative effort by focusing on the needs of the shoppers and their pets
![](/wp-content/uploads/2020/04/Strategy_Purina.jpg)
![](/wp-content/uploads/2020/04/purina-divider-1.png)
Design
Brought interaction, emotion, and engaging moments to reimagine a pet category
![](/wp-content/uploads/2020/03/purina-divider-2.jpg)
![](/wp-content/uploads/2020/03/purina-divider-2-mobile.jpg)
Digital
Used a mix of digital and physical elements to encourage shopper engagement within the pet department