A Whole Different Animal Aisle

Purina / Schnucks

What did we do?

Delivered a pet department for true pet lovers

Tapped into the hearts and minds of pet owners to understand their needs

Generated experiences that go beyond products: educational moments, community aspects, and engagement opportunities

Increased foot traffic to a category that was declining in grocery

The cereal aisle is so jealous



With key stakeholders at both Purina and Schnucks, we managed the collaborative effort by focusing on the needs of the shoppers and their pets


Brought interaction, emotion, and engaging moments to reimagine a pet category


Used a mix of digital and physical elements to encourage shopper engagement within the pet department

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