Reinvented a World-Class Innovation Hub


What did we do?

Inspired interactive collaboration with retail partners and internal teams

Developed character personas to bring the shopper journey to life

Choreographed the experience to build moments of co-creation and relationship building

Enhanced digital engagement with interactive avatars, immersive e-learning stations, and a virtual reality glimpse into the future of pet

A paw-some step forward in elevating the pet-owner experience!



Strategically anchored the experience in three insights-driven character avatars and collaborated with Purina experts to design engaging retail opportunities customized to each character


Crafted a user-friendly environment that cultivates empathy for pet owners while promoting engagement via interactive learning stations


Developed a self-directed UX blending physical and digital elements to foster exploration and learning

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