What's New


2016 Consumer Picks out now!

April 5th, 2016

Nation’s Restaurant News and WD Partners’ sixth annual Consumer Picks survey reveals a comprehensive look at customer preference and restaurant brand strength.


NFL Consumer Products Summit, March 15

February 29th, 2016

The NFL Consumer Products Summit will take place in Charlotte, North Carolina on March 15th. The NFL, retailers and licensees will gather to motivate each other about new ways to invoke the essence of the brand through marketing and retail opportunities. Lee will discuss where the future of retail is headed and how it relates to the NFL community.


SPECS 2016 – March 13-15

January 28th, 2016

This March, WD’s Lee Peterson, will bring more than 34 years of collective experience as a retailer, strategist, and leader in brand development to the stage. At the 52nd annual SPECS conference, Lee will offer attendees a well-rounded, informed approach to brand development and designing innovative ways to reach customers—in store and online.


Winter WayfinD Out Now!

January 27th, 2016

WayfinD is a quarterly publication dedicated to the future of consumer culture. Read commentary from our best thinkers based on provocative research findings. Stay informed, inspired and ready for the next challenge. Check out this issue’s feature article: Make Everything Happen At Once.


NRF – Retail’s Big Show 2016 – January 17-20

January 15th, 2016

WD’s latest research asks ‘how a tech juggernaut out of Hangzhou, China is ushering in a physical retail revolution?’ Learn how retailers can keep physical stores relevant, and get an introduction to the five core attributes of third wave retailing.


To Be or Not To Be – What influences consumers toward the Healthy Epiphany?

January 7th, 2016

Our latest research shows that a majority of consumers want to make the switch to healthy, but some need help to make better choices. Learn what the biggest influences are that get consumers to make the leap from traditional to healthier products.


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