Lee Peterson

EVP, Brand, Strategy & Design

Lee’s merchant background trained him to view retail from the salesfloor. He is tuned into pop-culture, trends, and consumer buying behaviors, and perhaps most important, he understands that whatever you invest in at the store level has to result in sales.

At WD, Lee leads the team of research, branding, and design professionals responsible for developing innovative ways to reach customers—whether in the store or online.

  • Formerly a merchant and brand strategy executive for Limited Brands
  • Built a thriving, interdisciplinary creative services business
  • A frequent presenter and nationally recognized expert, quoted by Brandweek, Chain Store Age, Nation’s Restaurant News, American Public Media’s Marketplace, Ad Age, The Wall Street Journal, and The New York Times.
  • On the Board for Visual Merchandising and Store Design, and BrainTrust panelist for RetailWire.com

Lee in the Media:

Book Lee to present WD’s latest white paper: “To Be or Not To Be: What influences consumers toward the Healthy Epiphany?