Lee Peterson

Executive Vice President, Brand, Strategy & Design

Lee has more than 35 years of collective experience as a retailer, a strategist and as a leader in brand and design. He brings an innovative approach to strategic assessment and brand development by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. Lee offers a well-rounded and informed approach to designing customer experience, and believes that stores must perform for retailers, as well as consumers.

Lee’s list of globally recognized clients include: Samsung, CVS, New Balance, Luxottica and Target. At WD Partners, he leads a group of creatives working on branded experiences for Best Buy, Gatorade, Mars Wrigley, Whole Foods, Stop & Shop, 7-Eleven, Yum! Brands, Walmart, The Home Depot, Media Market in Spain, and E-Mart in Korea. He has been quoted and featured in The Washington Post, Fast Company, RetailWire, Bloomberg, Forbes and The New York Times, as well as key trade magazines such as Brandweek, Ad Age, Chain Leader, Nation’s Restaurant News, vmsd and Chain Store Age.

Follow Lee on Twitter: @LeePeterson_WD

Lee in the Media:

Book Lee to present WD’s latest white paper: “Omni-Channel is BS