Results  |  Brief

brand development

:		new prototype has been built in several remodeled and ground-up stores
:		an additional 23 ground-up stores and 70 retrofits are planned
:		positive feedback from managers and consumers

Results  |  Brief
With stores in the Intermountain West, Northwest, and Southern California regions, our goal was to reposition the regional grocery brand and make food shopping more enjoyable. We began by defining the brand attributes that would shape Premium Fresh & Healthy: inviting, warm, friendly straightforward, clean, and easy. Throughout the store, architecture and lighting set the stage for the food. This is accomplished by keeping the store neutral "above and below," directing the shopper's attention toward the product. Messaging is kept to a minimum, but when necessary, graphics are simple and brought closer to the food.