Results | Brief
In May 2001, Arby’s introduced its successful
Market Fresh® menu line of freshly prepared,
premium sandwiches, salads, and wraps. Believing
that Market Fresh had significant growth potential,
Arby’s extended the brand into a restaurant
called Arby’s Marketfresh.
Bright, clean colors complement materials inspired
by eclectic 50s-modern style, with an enticing
variety of comfortable seating. Visual clutter
was kept to a minimum, and light levels
low, creating a more relaxing environment.
WD Partners developed three store “packages,” maximizing
versatility for Arby’s to execute in
a range of spaces, while still utilizing
key brand elements from the original design.