Results  |  Brief

innovation, speed & scalability

:		short, six month development timeline
:		Honorable Mention in the 2005 “Retail Store of the Year” awards from Chain Store Age magazine

Results  |  Brief In May 2001, Arby’s introduced its successful Market Fresh® menu line of freshly prepared, premium sandwiches, salads, and wraps. Believing that Market Fresh had significant growth potential, Arby’s extended the brand into a restaurant called Arby’s Marketfresh.

Bright, clean colors complement materials inspired by eclectic 50s-modern style, with an enticing variety of comfortable seating. Visual clutter was kept to a minimum, and light levels low, creating a more relaxing environment. WD Partners developed three store “packages,” maximizing versatility for Arby’s to execute in a range of spaces, while still utilizing key brand elements from the original design.