Results  |  Brief

innovation, brand development & speed

:		"Best Buy for Music" store within a store has been built in many locations and performing above retailer's expectations
:		WD Partners has been given further projects including the development of a shop for home offices, a high-end digital entertainment equipment shop, and their Geek Squad training and service center
:		WD Partners has been invited to have an associate inside Best Buy’s offices

Results  |  Brief Best Buy is taking an innovative approach to expanding their in-store brand by first defining their target customers, and then developing retail environments that specifically address those customers' needs. In pursuing a strategy of "stores within stores," Best Buy asked WD Partners to work with them because in-house capabilities allow us to design as well as execute.

The idea behind "Best Buy for Music" was to give people who might otherwise be too intimidated to go into a specialty musical instrument store an opportunity to explore instruments in a no-pressure environment. WD Partners designed the shop, procured the materials, hired contractors, developed the construction documents, and managed the construction and fixture installation.