Results | Brief
Best Buy is taking an innovative approach to expanding their in-store
brand by first defining their target customers, and then developing retail
environments that specifically address those customers' needs. In pursuing
a strategy of "stores within stores," Best Buy asked WD Partners
to work with them because in-house capabilities allow us to design as
well as execute.
The idea behind "Best Buy for Music" was to give people who might otherwise be too intimidated to go into a specialty musical instrument store an opportunity to explore instruments in a no-pressure environment. WD Partners designed the shop, procured the materials, hired contractors, developed the construction documents, and managed the construction and fixture installation.