Results  |  Brief

brand development

:		3000-5000 sq. ft. stores communicate Cut's position as a strong youthful brand with good value
:		Attention grabbing focals at various customer touch points
:		Innovative use of material and design detailing reduces building costs without compromising brand qualities
:		Eight stores currently operational, with a target of 125 stores across India by 2009
:		Services provided include concept to construction documents, including project management
:		Featured on cover of February 2008 Images Retail Magazine
:		Read "Cut For Flexibility" as published in VMRD magazine.

Results  |  Brief Bringing international and domestic fashion brands together, the new “rapid retail” concept Cut, from Delhi-based Evinix, offers style-based apparel, accessories and footwear for youth.

The foremost design challenge was to create a “western” store experience, as Indian retail transitions from “mom and pop” retail to branded national and international chains