Results  |  Brief

brand development & innovation

:		provided concept design through construction documents
:		from concept to store opening in less than 6 months
:		focus on produce and meal solutions to drive daily visits
:		simpler wayfinding, better communication at full-service areas

Results  |  Brief Safeway wanted to create a small-format neighborhood market for customers that would encourage frequent, even daily, shopping. WD Partners collaborated with Safeway’s Lifestyle group to develop an entirely new brand and customer experience. The new store attracts customers through its edited product selection, wine cellar, Signature Café service, and extensive prepared foods.

Outside, The Market’s inviting exterior utilizes natural colors and materials and combines tasteful displays of seasonal items with outdoor café seating. Inside, wayfinding was simplified, and a continuous red soffit and impactful vertical graphics guides shoppers to full service departments (such as wine, meat, and seafood).