Results  |  Brief

brand development & speed

:		construction schedules have been honed to only 3 weeks of nighttime work
:		stores close only two days for updating
:		simultaneously developed two prototypes

Results  |  Brief As part of Wendy's ongoing efforts to lead the industry, Wendy's asked WD Partners to develop a new prototype that improves the guest's in-store experience. With dine-in sales at 30 percent, Wendy's wanted to increase dine-in sales by making the restaurant more inviting and comfortable.
Both prototypes utilize more sophisticated lighting, materials, and color palettes, a separation between the dining room and the food preparation area, higher quality furniture with a variety of seating options, and enhanced graphics. Exteriors update Wendy's architecture while reinforcing the brand by using iconic materials in new ways. WD Partners also raised the roofline to increase road visibility.