Reinventing the Way Consumers Shop for Used Cars

With stress and an untrustworthy perception of the industry on the rise, Sonic recognized the need to revolutionize the pre-owned auto industry. They turned to WD to find ways to redesign the buying experience through detailed customer research, design to match and plans to scale country-wide. As a strategic partner, we didn't just execute a store, we helped EchoPark grow their brand with consistency and scale in mind.

EchoPark Automotive Thornton Hub – LEED Silver
Carolinas CORE Awards CRE Program of the Year

Understanding their Pain Points

We conducted extensive customer research to understand the customer mindset and identify pain points along the buying journey. The research included:

  • customer insights
  • secret shopper learnings
  • retail trends

The learnings gathered helped pave a path for a strategy based around meeting guests' needs. Pairing experience touch points that meets guest needs at each step keeps the experience friendly, informed and enjoyable, resulting in increased customer trust and long term relationships with Sonic.

EchoPark Automotive

Seamless Digital and Design

The contemporary colors, couches and open feel bolsters welcoming conversation and encourages dialogue about the buyers' needs. The digital strategy includes well informed sales staff armed with tablets and other tools that help them pinpoint customer needs, enabling them to assist consumers anywhere on the premises.

The technology is seamless with the environment and encourages customers to shop at their own pace, improving the experience and building trust.

EchoPark Automotive

Built for Ease and Scale

WD program managers worked with other project partners to open the first store in November 2014 in Denver in just 18 months. WD also produced comprehensive design details and guidelines. This playbooks help us for future store development, which has allowed for reduced development time, streamlined brand standards and maintenance facilities to efficiently adapt to site specific requirements.

EchoPark Automotive EchoPark Automotive EchoPark Automotive EchoPark Automotive