Challenge

Peter Piper Pizza is a regional favorite but had seen sales decline over the years. Their stores had not been refreshed in over ten years and they were not connecting with Gen X or Millennial parents. Peter Piper chose WD to help them understand their new customers and create an experience that would help reposition them as a local favorite.

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Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza
Peter Piper Pizza

Solution

  • Participated in both qualitative and quantitative research to gain a better understanding of what parents were looking for in a family dining experience.
  • Used information from this research to establish a new brand strategy, brand logo, environmental package and ROI strategy.
  • The refreshed design includes increased private family seating, digital menu boards, increased touch-points for additional sales, and handheld ordering devices.
  • Same year sales growth exceeding expectations.
  • Renewed franchisee engagement.

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