Peter Piper Pizza
Peter Piper Pizza is a regional favorite but had seen sales decline over the years. Their stores had not been refreshed in over ten years and they were not connecting with Gen X or Millennial parents. Peter Piper chose WD to help them understand their new customers and create an experience that would help reposition them as a local favorite.
- Participated in both qualitative and quantitative research to gain a better understanding of what parents were looking for in a family dining experience.
- Used information from this research to establish a new brand strategy, brand logo, environmental package and ROI strategy.
- The refreshed design includes increased private family seating, digital menu boards, increased touch-points for additional sales, and handheld ordering devices.
- Same year sales growth exceeding expectations.
- Renewed franchisee engagement.