TA – Goasis

Goasis
Goasis
Goasis
Goasis
Goasis
Goasis
Goasis

Challenge

TravelCenters of America (TA) is known for providing a national network of roadside stops with a variety of products and services for the professional driver. TA realized they were missing an opportunity to broaden their customer base and decided to develop a brand that will cater to the non-professional traveler. They asked WD to create a clean, family-friendly store that would be a “sure thing” for travelers.

Solution

  • Better economics, ROI model and energy lifecycle savings.
  • Performance was higher than industry average merchandise and food sales, and higher than industry average gross margin.
  • Customer feedback was extremely positive; 78% of respondents said they would recommend the store to their family and friends.

Awarded Chain Store Age, “Retail Store of the Year” Special Award for customer amenities

 

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Events

Autodesk Retail Customer Council
7/22-23, Chicago

International Retail Design Conference
9/3-5, Miami

Design:Retail
9/18-20, Savannah

Shop.org Summit
9/29-10/1, Seattle

NRA Marketing Executives Group
10/28-29, Atlanta

MUFSO 2014
10/5-7, Dallas

Shopper Marketing Conference
10/21-23, Minneapolis

Greenbuild
10/22-24, New Orleans

Autodesk University
12/2-4, Las Vegas