ChallengeTravelCenters of America (TA) is known for providing a national network of roadside stops with a variety of products and services for the professional driver. TA realized they were missing an opportunity to broaden their customer base and decided to develop a brand that will cater to the non-professional traveler. They asked WD to create a clean, family-friendly store that would be a “sure thing” for travelers.
- Better economics, ROI model and energy lifecycle savings.
- Performance was higher than industry average merchandise and food sales, and higher than industry average gross margin.
- Customer feedback was extremely positive; 78% of respondents said they would recommend the store to their family and friends.
Awarded Chain Store Age, “Retail Store of the Year” Special Award for customer amenities