We’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Sensory Storytelling: How Immersive Retail Cuts Through the Noise
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Jody Wasbro
leadershipJody serves as Senior Vice President of Strategy at WD, where she leads teams in shaping customer experiences that are both meaningful and actionable. Working across a wide range of brands and industries, she helps uncover deep customer and business insights and translates them into strategies that drive innovation and performance. Jody oversees WD’s strategy […]
All the Store is a Stage: Hero Merchandising & Retail Theater
wayfindWe're witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They're creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
From Commerce to Connections: The Rise of Cultural Capital
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
The Sweet State of Snacking
wayfindThe snacking landscape is evolving—one bite at a time. At this year's Sweets & Snacks Expo, the "State of Snacking" session served up plenty of tasty insights that show just how fast the snack category is changing and why brands need to stay ahead of the game. Healthier, Choosier Snacking First things first: consumers are […]
The Shift to Sober
wayfindOnce considered a fringe lifestyle, "sober-curious" has officially entered the mainstream. What began with Dry January and the occasional mocktail menu has evolved into a full-on cultural shift—one that's transforming the way consumers think about drinking and the products they reach for. Welcome to the era of mindful consumption. Driven by a mix of wellness, […]
Where Partnerships and Innovation Hit the Aisles
wayfindGroceryshop is one of the premier events in the grocery and consumer packaged goods (CPG) retailer industries, bringing together leaders, innovators, and stakeholders to discuss the future of grocery shopping and retail. The conference offers insights into emerging trends, technologies, and strategies that will shape the grocery sector for years to come. This year’s event […]
Elevating Retail with Service-Centric Research
wayfindShopping in store is more than a transaction—it's an experience that can transform everyday errands into meaningful moments. At the heart of this experience is customer service, which plays a critical role in shaping how shoppers perceive and interact with a brand. That said, great service is the key to turning one-time shoppers into loyal […]
Exploring the Sober-Curious Movement
wayfindIn a world where wellness trends come and go, sober-curiosity is emerging as a powerful force, captivating individuals seeking a mindful approach to their relationship towards alcohol. A cultural shift towards reducing and even eliminating alcohol consumption, sober-curiosity encourages people to explore an alternate, alcohol-free lifestyle that supports their mental, physical, and financial wellness without […]