Shopping in store is more than a transaction—it's an experience that can transform everyday errands into meaningful moments. At the heart of this experience is customer service, which plays a critical role in shaping how shoppers perceive and interact with a brand. That said, great service is the key to turning one-time shoppers into loyal […]
Exploring the Sober-Curious Movement
wayfindIn a world where wellness trends come and go, sober-curiosity is emerging as a powerful force, captivating individuals seeking a mindful approach to their relationship towards alcohol. A cultural shift towards reducing and even eliminating alcohol consumption, sober-curiosity encourages people to explore an alternate, alcohol-free lifestyle that supports their mental, physical, and financial wellness without […]
Is Your Brand Experience Living Up to Expectations?
wayfindIn today's hyper-competitive marketplace, brands face the daunting challenge of meeting ever-changing consumer expectations. With a continual stream and oversaturation of technological advancements and innovations, brands are expected to be everything, everywhere, all the time, making the challenge to keep up more difficult than ever. Function vs Emotion Amid the constant innovation, we always look […]
The Evolution from CPG Stock-up to “Spearfishing”
wayfindThe world of consumer packaged goods (CPG) shopping has undergone a significant transformation. As the retail landscape continues adapting to shifting consumer behaviors and economic dynamics, a noteworthy trend has emerged – the transition from traditional stock-up shopping to the rise of what can aptly be termed “spearfishing.” This new approach to shopping is not […]
Generation Alpha: Little Kids, Big Influence
wayfindGeneration Alpha is marking a new era of consumer influence. As digital natives, they’re growing up in a world saturated with technology, posed to reshape the retail landscape. In this article, we dive into the dynamics of Gen Alpha’s upbringing by millennial parents, their evolving perceptions of work and consumption, and the implications for retailers […]
How the Test and Learn Approach Can De-Risk Your Idea and Guarantee an ROI
povIn a competitive landscape, it’s important to continue experimenting with things like new store formats, services, collaborations and partnerships, and technology. But how do you guarantee an ROI before sinking a ton of money and resources into a new idea? Included in the full POV: Breakdown of the test & learn framework Top emulators applying […]
Go Beyond the Path to (re)Purchase
wayfindIn the world of brands and retailers, much attention is devoted to the path leading up to the purchase—affectionately known by most of us in the biz as the “path to purchase.” Questions arise concerning how to streamline the customer journey and ensure the right product is available at the right price, when and where […]