Jody Wasbro
SVP, Strategy & Experience Design
Jody serves as Senior Vice President of Strategy at WD, where she leads teams in shaping customer experiences that are both meaningful and actionable. Working across a wide range of brands and industries, she helps uncover deep customer and business insights and translates them into strategies that drive innovation and performance. Jody oversees WD’s strategy team, partnering closely with Creative and Operations to deliver seamless, integrated solutions for clients. She leverages the full scope of WD’s strategy offering—from defining target audiences and uncovering their needs through experience-based research to shaping brand positioning and defining the desired customer experience. She is also a thought leader and speaker, sharing perspectives on customer experience, innovation, and experience-led growth.
Throughout her career at WD, Jody has led experience and brand strategy and innovation efforts across retail, food service, CPG, and health & wellness—ranging from brick-and-mortar retail transformation to concept innovation and customer experience elevation. With more than 20 years of global experience spanning agencies, retailers, and corporate brand management roles, Jody brings a deep passion for uncovering customer motivations and translating insight into strategic brand-building initiatives. She holds an MBA from Fordham University.
One thing on my bucket list is to live part of the year in Italy where I could develop fluency speaking Italian, and enjoy the best coffee, food and weather.