Living in an Amazon World
Let’s face it: the battle is over–Amazon won, three years of research can’t lie. In the last three years, Amazon had a $100 billion increase in revenue, delivered a consumer research satisfaction rating that’s consistently 20% higher than their competitors, and is considered a “favorite” brand by 50% of the consumers we surveyed. So what can we learn from the victor?
This white paper dives further into the research including the rise and dominance of Amazon over the last few years, what the new retail nation looks like and what your brand can (and should) do to compete.