Jody Wasbro
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Generation Alpha: Little People, Big Influence
It’s projected that by 2025, Gen Alpha will number more than two billion, making them the largest generation in history and a highly influential one too.Wayfind -
Feeding the People: Restaurant Concepts that Drive Consumption
Robot chefs. AI taking drive-thru orders. Drone delivery. A tech-influenced restaurant industry is no longer a far-off future. It’s here.Wayfind -
Go Beyond the Path to (re)Purchase
Too often, brands and retailers focus solely on what happens leading up to the purchase—affectionately known by most of us in the biz as the "path to purchase"Wayfind -
The Evolution from CPG Stock-up to “Spearfishing”
Navigating the Changing Landscape of Consumer Shopping HabitsWayfind
