Retail X, Alison Embrey Medina; The Holly Jolly Customer
The adage “the customer is always right” is not new. But never has it been truer than this year. The “Uberization” of retail—give me what I want when and how I want it—has shifted the way customers expect to interact with brands and retailers and it’s not going to change anytime soon. This week Alison Embrey Medina, Director of Content at Retail X, joins Lee Peterson to discuss this exact notion including what brands need to do to evolve and which brands are already revolving around their customer.