Digital Retail Integration That’s Solid as a Rock
What did we do?
Created an evolved and integrated omni-channel experience for The North Face
Engaged in a multi-year partnership to drive and create digital retail integration across the brand’s retail tiers
Developed new merchandising strategies and branded experience moments throughout the store
Served as an extension of The North Face’s innovation team through a digital strategy and design retainer that culminated with an 3D experience in-store
We hit this one out of the parka
Solutions
- Strategy & Insights
- Industry & Market Strategy
- Research & Insights
- Brand Communications & Visual Merchandising
- Content Strategy & Design
- Digital Strategy & Design
- Marketing Communications
- Visual Merchandising
- Innovation & Experience Design
- Design Archetypes
- Environments Concept & Schematic Design
- Omni-Experience Strategy & Design
- Digital Strategy
- Digital Ecosystem Mapping & Design
- Digital Integration
- O2O Assessment & Gap Analysis
- Research & Insights
- Content Creation & Experience Design
- Application Design & Development
- UX Design
Strategy
Conducted a series of assessments in order to identify the white space when crafting their immersive omni-channel strategy
Design
Created relevant, sensorial, and memorable immersive brand experiences that integrated digital while keeping scale in mind
Digital
Integrated digital through the store experience, deepening brand relationships while providing support to associates
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