Digital Retail Integration That’s Solid as a Rock

The North Face

What did we do?

Created an evolved and integrated omni-channel experience for The North Face

Engaged in a multi-year partnership to drive and create digital retail integration across the brand’s retail tiers

Developed new merchandising strategies and branded experience moments throughout the store

Served as an extension of The North Face’s innovation team through a digital strategy and design retainer that culminated with an 3D experience in-store

We hit this one out of the parka



Conducted a series of assessments in order to identify the white space when crafting their immersive omni-channel strategy

The North Face Strategy


Created relevant, sensorial, and memorable immersive brand experiences that integrated digital while keeping scale in mind


Integrated digital through the store experience, deepening brand relationships while providing support to associates

  • LinkedIn

Subscribe to Wayfind