East, West, North is Best

The North Face

What did we do?

Created an evolved and integrated omni-channel experience for The North Face

Engaged in a multi-year partnership to drive and create digital retail integration across the brand’s retail tiers

Developed new merchandising strategies and branded experience moments throughout the store

Served as an extension of The North Face’s innovation team through a digital strategy and design retainer that culminated with an 3D experience in-store

We hit this one out of the parka


Conducted a series of assessments in order to identify the white space when crafting their immersive omni-channel strategy

The North Face Strategy