Ex-Walmart Exec & Founder of Tomorrow Retail Consulting, Jordan Berke: Where Digital & Physical Collide

In a mere 8 weeks, we’ve seen a 5-year step change in American’s shopping behavior when it comes to everyday essentials. And it’s not stopping anytime soon. Consumers will continue to increase their reliance on online shopping in the coming months, and this week’s guest predicts that retailers will see over 50% of their growth and total sales coming from digital channels. Jordan Berke an ex-Walmart executive and Founder of Tomorrow Retail Consulting, joins Lee Peterson to discuss the trends he lived through while leading Walmart’s China eCommerce & Digital Operations and why brands must adapt their approach to digital transformation within the store environment and throughout the customer journey.

1:10 – Meet Jordan
1:45 – All about Jordan and his career path
4:14 – Chinese culture and adoption of mobile
6:15 – Starting the company Beyond Interactive
10:00 – A shift in consumer expectations driving digital growth
16:20 – Walmart and its ability to serve customers
19:17 – Embracing partners in China to implement O2O
23:41 – What is O2O
25:45 – The mission of Tomorrow Retail Consulting
28:10 – Customer experience when the store integrates digital
33:05 – Predictions for 2021