Retail Futurist & Former Nike Exec, Toby Barnes: Brit-and-Mortar Retail Part 2
We pick up where we left off from our previous episode with Toby Barnes (yes, there was a part 1 episode and yes, you should definitely go back and listen to it if you haven’t already) and Lee Peterson as they discuss the future of retail. They kick off the conversation dissecting the term “digital first” and what Toby thinks it really means and dive into live stream shopping, tik tok, and the good and bad of social media.
:28 – Defining Digital First
9:14 – Live streaming & tik tok
12:44 – A look at the Aesop brand
14:40 – The mechanics of social media
18:52 – The personal side of Toby