An Urban Dealership That Delivers on Transparency and a Seamless Customer Experience
What did we do?
Created a customer-centered, small footprint facility with an elevated sales and service experience
Alleviated pain points with a digital-forward dealership design
Choreographed an evolved guest journey to deliver on expectations and drive engagement
Used creative thinking and the test-and-learn approach to navigate multiple dynamics and provide an innovative, approvable and constructable solution
Have a seat, we’ll take it from here
Solutions
- Strategy & Insights
- Business Consulting
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Digital Strategy & Design
- Visual Merchandising
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Omni-Experience Strategy & Design
- Architecture & Engineering
- AOR/EOR
- MEP, Structural, & Fire Protection Engineering
- Programming, Space, & Store Planning
- Sustainability Design
- Consulting
- Construction Solutions
- Embed Resources
- Permitting & Planning
- Site Investigation & Due Diligence
- Value Engineering / Cost Estimating
Strategy
Completed customer journey mapping and consumer research to improve the guest journey and refine our final service-led, small showroom concept
Design
Designed a first-of-its-kind small format showroom that is hospitality-driven, scalable, leverages technology, and creates an innovative customer experience
Architecture & Engineering
Converted a warehouse in a special use district with a complex layer of restrictions into a functional, seamless, premium brand customer experience
Construction Solutions
Negotiated a rezoning and compliance process that gained our client approval to convert the space into a service center for automotives
For more information on Sonic Automotive visit www.sonicautomotive.com
Share
More from WD
-
WDCast – Meet the (WD) Agents for Meaningful Change
We decided to turn to some real experts—people who are walking the sustainability walk on the daily.Wayfind -
Are You Ready For the EV Explosion?
Electric Vehicles (EVs) are gonna happen, followed by speedy disruption, which will leave many in the rear view mirrorPoint of View -
Scaling Brand Consistency
How We Deliver Seamless Guest Experiences and Operational Efficiency Across Every Store FormatPoint of View