A Used Car Experience That Makes New Cars Jealous
What did we do?
Revolutionized the used car buying experience
Conducted extensive customer research in order to understand the customers mindset and build an omnichannel experience that fits their needs
Designed a space and experience that seamlessly incorporated technology while building trust with the customer
Built the brand and the dealership from the ground up, creating a kit of parts in order to scale across the country
No cheesy plaid jackets allowed
- Strategy & Insights
- Business Strategy & Consulting
- Go-to-Market Portfolio Strategy
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Expression
- Marketing Communications
- Innovation & Experience Design
- Innovation Workshops & Visioning
- 3D Visualization
- 3D Renderings & Animations
- Digital Experience Development
- Digital Strategy
- Brand Communications Strategy
- Content Creation & Experience Design
- Digital Signage & Wayfinding
- Motion Graphics
- UX Design
- Architecture & Engineering
- Lighting & Fixture Design
- Field Services: Survey, Permitting, & Construction
- Procurement/Vendor Management
- Program Management
Services
Strategy
Turned the category on its head by putting the customer first
Design
Created the open, welcoming space to encourage dialogue about the customer’s needs
Digital
Leveraged technology to create a frictionless shopping experience that put the customer in charge
Architecture & Engineering
Produced a store playbook that reduced development time, streamlined brand standards, and created efficiency when adapting to site specific requirements
For more information on EchoPark visit www.echopark.com
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