Treating the World to a Next Generation Store
What did we do?
Added local flavor and more reasons to return to a 75-year-old favorite
Created Baskin-Robbins' next generation store
Strengthened the brand and the in-store experience while elevating key moments in order to get people to come in more often
Incorporated a locally inspired mural into the store design
You gotta try the Mint Chocolate Chip
Solutions
- Strategy & Insights
- Research & Insights
- Retail Portfolio Strategy
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Digital Strategy & Design
- Visual Merchandising
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
Strategy
Used research to identify customer pain points and to develop the new customer journey
![Baskin-Robbins Strategy](/wp-content/uploads/2020/04/Strategy_baksin-robbins.jpg)
Design
Elevated moments of joy and versatility, enhancing the experience and functionality of the store space
![The unveiling of our next generation store is a key milestone in Baskin-Robbins’ nearly 75-year history and we’re so excited to give our guests a new and modernized experience when they visit Baskin-Robbins.](/wp-content/uploads/2020/04/baskin-robbins-divider-2.png)