Ice, Ice Cream Baby


What did we do?

Added local flavor and more reasons to return to a 75-year-old favorite

Created Baskin-Robbins' next generation store

Strengthened the brand and the in-store experience while elevating key moments in order to get people to come in more often

Incorporated a locally inspired mural into the store design

You gotta try the Mint Chocolate Chip


Used research to identify customer pain points and to develop the new customer journey

Baskin-Robbins Strategy
The unveiling of our next generation store is a key milestone in Baskin-Robbins’ nearly 75-year history and we’re so excited to give our guests a new and modernized experience when they visit Baskin-Robbins.