Treating the World to a Next Generation Store

Baskin-Robbins

What did we do?

Added local flavor and more reasons to return to a 75-year-old favorite

Created Baskin-Robbins' next generation store

Strengthened the brand and the in-store experience while elevating key moments in order to get people to come in more often

Incorporated a locally inspired mural into the store design

You gotta try the Mint Chocolate Chip


Solutions

Strategy

Used research to identify customer pain points and to develop the new customer journey

Baskin-Robbins Strategy

Design

Elevated moments of joy and versatility, enhancing the experience and functionality of the store space

The unveiling of our next generation store is a key milestone in Baskin-Robbins’ nearly 75-year history and we’re so excited to give our guests a new and modernized experience when they visit Baskin-Robbins.
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