Creating an Experience Athletes Have Been Dreaming Of

DICK’S Sporting Goods

What did we do?

Created a retail ecosystem that if executed by a competitor, would put the current store format out of business

Executed primary research, combined with secondary research, competitive assessments and business insights using a consumer-led approach

Identified unique digital tools to support the customer journey within and outside of the store

Observed and brought to life the best moments of locker rooms, community fields, basketball courts, and baseball diamonds

A kick in the grass, a swing with a bat, a swoosh in the net



Immersed ourselves in the athlete’s mindset and identified pain points along the buying journey

DICK'S Sporting Goods Strategy by WD Partners


Redefined the essence of sport with authentic, differentiated experiences that challenged traditional ones and raised the bar in sports retail


Provided BOH solutions that considered key influencers such as cost, safety, and teammate experience

DICK's Sporting Goods Case Study by WD Partners


Created a frictionless customer experience using technologies that emphasize customers' autonomy, education and support

Architecture & Engineering

Provided fully integrated AEC services that resulted in new opportunities for a suite of fulfillment methods as well as a multi-sport outdoor field

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