Creating an Experience Athletes Have Been Dreaming Of

DICK’S Sporting Goods

What did we do?

Innovated the customer experience, creating new value for the store

Consumer-led approach executing primary research, combined with secondary research, competitive assessments and business insights

Developed the experience strategy for the holistic journey, including new ways to engage with the store and ideating moments for digital integration

Married CX with novel store operational concepts for product flow, backroom scale and location

A kick in the grass


Immersed ourselves in the athlete mindsets and identified pain points along the buying journey