Creating an Experience Athletes Have Been Dreaming Of
What did we do?
Created a retail ecosystem that if executed by a competitor, would put the current store format out of business
Executed primary research, combined with secondary research, competitive assessments and business insights using a consumer-led approach
Identified unique digital tools to support the customer journey within and outside of the store
Observed and brought to life the best moments of locker rooms, community fields, basketball courts, and baseball diamonds
A kick in the grass, a swing with a bat, a swoosh in the net
Services
- Strategy & Insights
- Customer Segmentation
- Research & Insights
- Retail Portfolio Strategy
- Shopper Personas
- Brand Communications & Visual Merchandising
- Marketing Communications
- Visual Merchandising
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Innovation Workshops & Visioning
- Omni-Experience Strategy & Design
- Strategy
- Product Flow & Supply Chain Improvements
- Execution
- Space & Capacity Optimization
- Digital Strategy
- Digital Integration
- 3D Visualization
- 3D Renderings & Animations
- Architecture & Engineering
- Civil Engineering & Site Development Services
- Prototype Architecture
Strategy
Immersed ourselves in the athlete’s mindset and identified pain points along the buying journey
Design
Redefined the essence of sport with authentic, differentiated experiences that challenged traditional ones and raised the bar in sports retail
Operations
Provided BOH solutions that considered key influencers such as cost, safety, and teammate experience
Digital
Created a frictionless customer experience using technologies that emphasize customers' autonomy, education and support
Architecture & Engineering
Provided fully integrated AEC services that resulted in new opportunities for a suite of fulfillment methods as well as a multi-sport outdoor field
Share
More from WD
-
Empowering Women in Sports
A New Era of InclusivityWayfind -
Co-Founder and Creative Director at Bonfire Red, Joey Zornes: Tell Me a Digital Story
Businesses are just now realizing the importance of digital, but consumers have known this for a longtime. What was once an afterthought or bolt-on solution for brands, has become the place that people go to first when beginning their buying journey. Even when they don’t know that they actually want to buy something.WDCast -
New York City Retail Is Back & We’re Totally Here for It!
Let’s Go on an Experiential Retail Tour in NYCWayfind