Clear Eyes, Full Stomachs, Can’t Lose

Higher Education / Aramark

What did we do?

Sent buffet-style dining packing and created a unique food hall dining experience

Researched Gen Z and Millennial food habits to inform the design and ensure each concept fit into the overall food hall experience

Developed a unique brand identity for each food concept

Used operations engineering to design each concept to feel as if it stands alone from the student’s perspective

The way to a student’s heart is through their stomachs


Strategy

Grounded the design through talking to students to get their perspective on the food hall

Georgetown University/Aramark

Operations

Executed an operations assessment to determine peak meal times in order to accommodate students via the multiple food venues

Georgetown University/Aramark
Georgetown University/Aramark