A New Fast-Casual Brand Designed to Transport You to Grandma’s Kitchen

Homeward Kitchen / Golden Corral

What did we do?

Added to the Golden Corral Corporation restaurant portfolio by carving out a place for Homeward Kitchen in the fast-casual space

Created a small-format, fast-casual restaurant brand from scratch

Crafted a brand vision and identity that supported the overall look and feel of the brand experience

Designed a 3,000 sq ft restaurant that will give potential franchisees market-share flexibility

Enabled and integrated digital omni channel tools

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Developed a foundational strategy and concept framework, identifying key experience principles and critical touch points that maintained a cohesive storyline for the brand.


Designed the ideal customer journey and overall experience adjacencies while leveraging our expertise to build out an entire kit of parts of brand elements.

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