Dollars to Doughnuts This Redesign Was Made to Scale

Krispy Kreme

What did we do?

The first comprehensive redesign of the iconic doughnut shop in more than a decade

Developed a package that was less expensive—not to mention faster—to build than the prototype, and loved by customers and the client

Created a kit-of-parts design approach as a model for future stores

Enhanced the doughnut theater experience and ensured effective operations for new product offerings

"Taste Tested" dozens of Original Glazed for quality assurance


Upheld the iconic aspects of the brand while adding touches of local elements throughout the space


Improved workflow behind the counter and in the two-lane drive-thru to enhance the customer & employee experience