Making the Other Aisles Green with Envy
What did we do?
Positioned the brand at retail and developed an in-store activation strategy
Deconstructed the shopper path-to-purchase
Gained insights into what makes their target audiences tick
Made it easier for consumers to find the products in stores
Activating natural, naturally
Strategy
Created personas based on shoppers who live the wellness lifestyle
Design
Developed a unique destination for natural products in the store
If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
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