Seventh Gen Heaven
What did we do?
Positioned the brand at retail and developed an in-store activation strategy
Deconstructed the shopper path-to-purchase
Gained insights into what makes their target audiences tick
Made it easier for consumers to find the products in stores
Activating natural, naturally
Strategy
Created personas based on shoppers who live the wellness lifestyle
Design
Developed a unique destination for natural products in the store
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