Seventh Gen Heaven

Seventh Generation

What did we do?

Positioned the brand at retail and developed an in-store activation strategy

Deconstructed the shopper path-to-purchase

Gained insights into what makes their target audiences tick

Made it easier for consumers to find the products in stores

Activating natural, naturally


Strategy

Created personas based on shoppers who live the wellness lifestyle

Seventh Generation
Seventh Generation
Seventh Generation
Seventh Generation
Seventh Generation
Seventh Generation