Seventh Gen Heaven
What did we do?
Positioned the brand at retail and developed an in-store activation strategy
Deconstructed the shopper path-to-purchase
Gained insights into what makes their target audiences tick
Made it easier for consumers to find the products in stores
Activating natural, naturally
Strategy
Created personas based on shoppers who live the wellness lifestyle
Design
Developed a unique destination for natural products in the store
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Dan Stanek
Executive Vice President
As a noted authority in consumer trends and consumer behavior, Dan's areas of expertise include experience strategy, brand strategy, market positioning strategy, consumer insights, and new concept development. Dan has over 30 years of experience in consumer marketing and customer experience innovation for Fortune 500 companies.Speakers