Making the Other Aisles Green with Envy
What did we do?
Positioned the brand at retail and developed an in-store activation strategy
Deconstructed the shopper path-to-purchase
Gained insights into what makes their target audiences tick
Made it easier for consumers to find the products in stores
Activating natural, naturally
Strategy
Created personas based on shoppers who live the wellness lifestyle
Design
Developed a unique destination for natural products in the store
If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness Expert, Dan Stanek, to get started.
Learn more about how WD can help innovate and scale your practice here, and then talk with our Health and Wellness Expert, Dan Stanek, to get started.
Share
More from WD
-
HealthWellnessHealth In Motion Network
Reimagined the consumer and provider experience and improved the scalability of their assisted telehealth solutionCase Studies -
Reorganize for the 21st Century
Future growth depends on thinking completely differently.Point of View -
Sr. Manager of Category Experience Design at Purina, Stephen Wurth: People Don’t want a Quarter Inch Drill
Human Centered Design – type that puppy into google and you’ll get a myriad of definitions and approaches, but this episode’s guest defines it quite simply as using empathy, ideation and experimentation to put the needs of the human (end user) at the center of the problem-solving process.WDCast