Making the Other Aisles Green with Envy

Seventh Generation

What did we do?

Positioned the brand at retail and developed an in-store activation strategy

Deconstructed the shopper path-to-purchase

Gained insights into what makes their target audiences tick

Made it easier for consumers to find the products in stores

Activating natural, naturally



Created personas based on shoppers who live the wellness lifestyle


Developed a unique destination for natural products in the store

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
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