Innovating and Scaling a Nationally Loved Brand

Shake Shack

What did we do?

Scaling a national brand at a local level while bringing innovative experiences based on evolving customer demands

End-to-end partner from design to construction

Conceptualized a portfolio of formats and designed 18 Shack Tracks (digitally enabled pick-up windows) in 2 months

Redesigned the kitchen to improve operational flow

Cheese fries are a must


Strategy

Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience

Design

Designed each location with the vibe of the community in mind, including custom designs and wayfinding for each shack track location



55 Shake Shacks Completed or to be Completed. And more to come!
55 Shake Shacks Completed or to be Completed. And more to come!

Operations

Conducted studies across multiple locations in order to find efficiencies in labor, equipment layout, and food production to drive a better customer experience

Retail Design Institute Award Winning Design

Digital

Seamlessly integrated digital creating the ultimate frictionless experience

The bigger we get, the smaller we have to act.

Architecture & Engineering

Developed a concept to be built efficiently and with scale in mind

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