Innovating and Scaling a Nationally Loved Brand
What did we do?
Scaling a national brand at a local level while bringing innovative experiences based on evolving customer demands
End-to-end partner from design to construction
Conceptualized a portfolio of formats and designed 18 Shack Tracks (digitally enabled pick-up windows) in 2 months
Redesigned the kitchen to improve operational flow
Cheese fries are a must
- Strategy & Insights
- Go-to-Market Portfolio Strategy
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Expression
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- 3D Visualization
- Digital Experience Development
- Extended Reality (VR/AR/MR)
- Foodservice
- Foodservice Design & Documentation
- Digital Strategy
- Digital Integration
- Research & Insights
- Content Creation & Experience Design
- O2O Experience Strategy & Design
- Architecture & Engineering
- Engineering: Civil, Structural, & MEP
- Field Services: Survey, Permitting, & Construction
- Construction Management
Services
Strategy
Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience

Design
Designed each location with the vibe of the community in mind, including custom designs and wayfinding for each shack track location



Operations
Conducted studies across multiple locations in order to find efficiencies in labor, equipment layout, and food production to drive a better customer experience

Digital
Seamlessly integrated digital creating the ultimate frictionless experience

Architecture & Engineering
Developed a concept to be built efficiently and with scale in mind