Innovated and Scaled a Nationally Loved Brand
What did we do?
Scaled a national brand at a local level while bringing innovative experiences based on evolving customer demands
End-to-end partner from design to construction
Conceptualized a portfolio of formats and designed 18 Shack Tracks (digitally enabled pick-up windows) in 2 months
Redesigned the kitchen to improve operational flow
Cheese fries are a must
Solutions
- Strategy & Insights
- Research & Insights
- Retail Portfolio Strategy
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Foodservice
- Foodservice Design & Documentation
- Digital Strategy
- Digital Integration
- Research & Insights
- Content Creation & Experience Design
- O2O Experience Strategy & Design
- Architecture & Engineering
- MEP, Structural, & Fire Protection Engineering
- Prototype Architecture
- Sustainability Design
- Construction Solutions
- Construction Management
Strategy
Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience
![](/wp-content/uploads/2020/04/Strategy_shake-shack.jpg)
Design
Designed each location with the vibe of the community in mind, including custom designs and wayfinding for each shack track location
![Shake Shack](/wp-content/uploads/2023/11/SS_Stat_55-shakes-22-states.jpg)
Operations
Conducted studies across multiple locations in order to find efficiencies in labor, equipment layout, and food production to drive a better customer experience
![Shake Shack](/wp-content/uploads/2023/11/SS_Stat_RDI-winner.jpg)
Digital
Seamlessly integrated digital creating the ultimate frictionless experience
![Shake Shack](/wp-content/uploads/2023/11/SS_Stat_Shack-Track.jpg)
Architecture & Engineering
Developed a concept to be built efficiently and with scale in mind
Construction Solutions
Brought each of the 22 restaurants to life through an integrated approach using construction management services
![Shake Shack Development Services by WD Partners](/wp-content/uploads/2023/09/DS_Shake-Shack.jpg)