All Hail the King
What did we do?
To help Smoothie King achieve its ambitious plans for global expansion
We redesigned Smoothie King’s brand identity and store environments to express the importance of healthy living
We conducted research on an international scale to understand consumer preferences for a fresh start for the brand
We applied a fresh forward approach to displays, counters, lighting, and menu boards
The blenders are still loud
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Expression
- Marketing Communications
- Innovation & Experience Design
- Innovation Workshops & Visioning
- Kit-of-Parts Development
- Multi-Unit Design Adaptation
- Food Service
- Food Service Design & Documentation
- Architecture & Engineering
- Kit-of-Parts Development
Services
Strategy
Executed customer research in order to gain insight prior to expansion
Design
Elevated health, cleanliness and fresh food in every aspect of the store environment and new product line
Operations
Assessed and reorganized merchandise areas
Architecture & Engineering
Used value engineering to reduce construction costs for the rollout
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