All Hail the King

Smoothie King

What did we do?

To help Smoothie King achieve its ambitious plans for global expansion

We redesigned Smoothie King’s brand identity and store environments to express the importance of healthy living

We conducted research on an international scale to understand consumer preferences for a fresh start for the brand

We applied a fresh forward approach to displays, counters, lighting, and menu boards

The blenders are still loud


Executed customer research in order to gain insight prior to expansion


Assessed and reorganized merchandise areas

Architecture & Engineering

Used value engineering to reduce construction costs for the rollout