A Brand Redesign Fit for Global Expansion

Smoothie King

What did we do?

To help Smoothie King achieve its ambitious plans for global expansion

Redesigned Smoothie King’s brand identity and store environments to express the importance of healthy living

Conducted research on an international scale to understand consumer preferences for a fresh start for the brand

Applied a fresh forward approach to displays, counters, lighting, and menu boards

The blenders are still loud


Strategy

Executed customer research in order to gain insight prior to expansion

Design

Elevated health, cleanliness and fresh food in every aspect of the store environment and new product line

Operations

Assessed and reorganized merchandise areas

Architecture & Engineering

Used value engineering to reduce construction costs for the rollout