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Brand Design for an International Sensation

Zensho / Sukiya

What did we do?

Designed the new store concept for leading Japanese chain Sukiya

Showcased the true Tokyo and Japanese culture of the brand

Used queuing and wayfinding to make operations more efficient

Created food stories to educate and inspire the customer

Look for the red bowl


    Services

  • Brand Communications & Visual Merchandising
        
  • Brand Architecture & Positioning
  • Brand Strategy & Expression
  • Marketing Communications
  • Innovation & Experience Design
        
  • Innovation Workshops & Visioning
  • Execution
        
  • Space & Capacity Optimization
  • Field Services: Survey, Permitting, & Construction
        
  • Program Management

Design

Established and illustrated several unique graphic elements to bring to life the new look and feel of the brand

Architecture & Engineering

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