Brand Design for an International Sensation

Zensho / Sukiya

What did we do?

Designed the new store concept for leading Japanese chain Sukiya

Showcased the true Tokyo and Japanese culture of the brand

Used queuing and wayfinding to make operations more efficient

Created food stories to educate and inspire the customer

Look for the red bowl


Design

Established and illustrated several unique graphic elements to bring to life the new look and feel of the brand

Architecture & Engineering