A Partnership Designed for Growth
With nearly 2,000 projects under our tool belt since 1999, we’ve hammered out all kinds of projects with The Home Depot, from store design and digital integration to managing the development of new stores during their periods of greatest growth.
WD has been working with The Home Depot on Architecture and Engineering and Civil Engineering projects for fifteen years, and collaborating on Strategic Design and Operations efforts for seven. Store Planning serves as the bridge between the two, with WD acting as a partner when The Home Depot renovates stores or builds new ones.
- Shopper Research & Insights •
- Business Strategy •
- Marketing Communications •
- Environments Design •
- Design Documentation •
- In-Store Digital Engagement •
- Operations Assessment •
- VR/AR/MR Experiences •
- Stylistic Renderings •
- Color Elevations •
- 3D Animations •
- Motion Graphics •
- Interactive Applications •
Recently, The Home Depot wanted an innovative new store design that would make them the consistent first choice of professional contractors and DIY shoppers alike.
They wanted to overhaul the customer experience, empowering shoppers to easily and confidently find and select products so store associates could apply their expertise where it could add the most value to the company and to the overall customer experience.
We began by creating The Home Depot’s innovation store in North Kennesaw, GA, to be used as the prototype for all new stores they build. A carefully thought-out strategic approach guided design as we developed a “total store” plan.
Bringing it all together
A comprehensive Design Showroom brings appliances, cabinetry, fixtures, flooring, home décor and related products together into one area where associates can consult with shoppers to help plan, design and purchase.
- A Solutions Center offers digital DIY education and demonstrations.
- A new Paint Solutions Desk makes it easier to pick samples and purchase painting supplies.
- Enhanced product presentation makes the indoor and outdoor Garden Shops more shopper-friendly.
- Buy Online, Pick-up In Store (BOPIS) locker areas increase operational efficiency by enabling unassisted pickup of online orders.
Hammering It Home
This new store design provides dedicated space for professional contractors to find bulk supplies, an area for dedicated planning and consulting, as well as multi-functional checkout points to decrease wait times and improve customer service.
Beyond the innovation store, WD is also helping with The Home Depot’s investment in its overall distribution centers and market distribution centers. We look forward to the further success of the brand as our partnership continues to build on such a solid foundation.