Think Outside the Box

How To Use Your Entire Store as Selling Space

Estimated Read Time: 5 - 6 Minutes

The last couple years in the retail industry have felt like driving on an F1 racetrack with the pedal pressed to the floor. The growing demand and use of alternate fulfillment methods like BOPIS, curbside pick-up, ship-to-store, and digital return-to-store have caused many retailers to embrace living life in the fast lane. In this POV, we take a look at the place we believe retailers must address (and often ignore) in order to successfully utilize their store as a fulfillment center—their Back of House (BOH). WD’s resident Operations expert, Joanne Heyob, shares three ways to turn your BOH into selling space.

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Think Outside the Box Point of View from WD Partners

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