Conveniently Designed to Engage a New Audience


What did we do?

Repositioned 7-Eleven stores to better capture millennial and female demographics

Performed market research, reviewed retail trends, and evaluated current operational efficiencies

Redesigned the logo, brand identity, store design, graphics, signage, and fixture design

Enhanced labor productivity, deployment practices, transactional capacity, and operational effectiveness

Side effects: brain freeze is guaranteed



Executed research to understand store opportunities within changing demographics


Paired the redesigned store with a new brand identity and graphics package to match the new healthy offering and community engagement themes


Used labor, capacity and operational assessments to increase productivity and efficiency

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