Allies with the Alliance

Dental Care Alliance

What did we do?

Partnered with this dental support organization with over 330 practices in 20 states

Identified brand equity and attributes for over a hundred brands in the portfolio

Assessed and recommended improvements for in-office customer experience and operations

Developed customer experience strategies and brand classifications across the portfolio

Created fresh interior designs for new and remodeled practices

Serving as architectural partner for ongoing expansion and growth


Strategy

Conducted in-depth qualitative research on dental experience and mapped consumer journeys to create ideal experience principles and themes. Measured brand awareness and equity of the many brands across its markets and regions to establish brand strategy foundations.

Design

Elevated the design and created a more relaxing, localized, and stress-fee experience for office remodels and relocations

Operations

Assessment of existing non-clinical consumer and operational experience and opportunities to standardize the experience across defined practice categories.

Architecture & Engineering

Architect of record conducting surveys, design adaptations, architectural drawings and permitting assistance for a scaled execution program in multiple regions, states and markets in conjunction with dentist partners and regional management teams