From Elevating the In-office Experience to Architect of Record

Dental Care Alliance

What did we do?

Create a unified experience across DCA’s 100+ brands including new facilities, renovations, and remodels

Identified dominant brands across the 400+ locations to create a portfolio of brand experiences that stand out to customers

Developed a brand strategy, and architecture and operations guidelines through quantitative research and data-driven strategies

Served as Architect of Record for ongoing facility builds, remodels and relocations

Sink your teeth into it



Conducted in-depth qualitative research on dental experience and mapped consumer journeys to create ideal experience principles and themes


Elevated the design and created a more relaxing, localized, and stress-free experience for office remodels and relocations


Assessed existing non-clinical consumer and operational experience and opportunities to standardize the experience across defined practice categories

Architecture & Engineering

Conducted surveys, design adaptations, architectural drawings and permitting assistance for a scaled execution program in multiple regions, states and markets in conjunction with dentist partners and regional management teams as the architect of record

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
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