Shack Attack

Shake Shack

Strategy

Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience



55 Shake Shacks Completed or to be Completed. And more to come!
55 Shake Shacks Completed or to be Completed. And more to come!

Operations

Redesigned the kitchen to improve operational flow due to increased number of carry-out and delivery orders

The bigger we get, the smaller we have to act.