Shack Attack
What did we do?
Scaling a national brand at a local level
End-to-end partner from design to construction
Kit-of-parts approach & roll-out
Winner of Retail Design Institute's:
Excellence in Design & Execution
Cheese fries are a must
- Strategy & Insights
- Go-to-Market Portfolio Strategy
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Expression
- Innovation & Experience Design
- Innovation Workshops & Visioning
- 3D Visualization
- Digital Experience Development
- Extended Reality (VR/AR/MR)
- Food Service
- Food Service Design & Documentation
- Architecture & Engineering
- Engineering: Civil, Structural, & MEP
- Field Services: Survey, Permitting, & Construction
- Construction Management
Services
Strategy
Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience
Design
Designed each location with the vibe of the community in mind
Operations
Redesigned the kitchen to improve operational flow due to increased number of carry-out and delivery orders
Architecture & Engineering
Developed concept to be built efficiently and with scale in mind
