Lee Peterson

Lee Peterson

With more than 35 years of collective experience as a retailer, strategist, and leader in brand development, Lee brings an innovative approach to strategic assessment and brand development. Particularly in tune with cultural trends, consumer demographics, and buying behavior across multiple industries, Lee offers a well-rounded and informed approach to brand development and designing customer-focused retail and restaurant prototypes.

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Raj Shroff

Raj B. Shroff

Raj brings a passion for building international brands and innovative consumer experiences to every client he oversees at WD Partners. He brings more than 15 years of experience in strategy, marketing, branding, retail, and digital and as such he is uniquely positioned to provide his clients with a holistic perspective. His background and experience empowers him to lead with a balance of business and creative acumen.

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