With more than 35 years of collective experience as a retailer, strategist, and leader in brand development, Lee brings an innovative approach to strategic assessment and brand development. Particularly in tune with cultural trends, consumer demographics, and buying behavior across multiple industries, Lee offers a well-rounded and informed approach to brand development and designing customer-focused retail and restaurant prototypes.
As a noted authority in consumer trends and consumer behavior, Dan's areas of expertise include experience strategy, brand strategy, market positioning strategy, consumer insights, and new concept development. Dan has over 30 years of experience in consumer marketing and customer experience innovation for Fortune 500 companies. Building on WD's experience and expertise, Dan provides clients with a unique customer-driven holistic journey perspective and future-facing concepts to address the converging forces impacting the Health & Wellness market.