As Jollibee expanded across the U.S., the focus was clear: lower build and operating costs without compromising the guest experience. We partnered with the brand to assess operations, design a scalable back-of-house prototype, and create standards that could be rolled out consistently across the growing fleet.
Expertise
Fred Meyer
postWith rising costs and increasing complexity, superstore labor has never mattered more. We partnered with Fred Meyer to analyze how work was truly deployed—uncovering real requirements and opportunities to improve productivity and service.
Buc-ee’s
postBuc-ee’s operates at a scale few brands can match, where the kitchen is a core driver of speed, consistency, and the overall guest experience. As the brand expanded into new formats, we reengineered kitchen design and execution to maximize labor productivity, increase throughput, and improve speed of service across every location.
Petsense
postPetsense was refining its prototype and planning remodels, but inconsistent layouts and front-of-store congestion were limiting flow, dwell time, and merchandising performance. We partnered to develop a more efficient, standardized store model that works for both customers and teams.
The Home Depot
postFor more than 25 years, we've partnered with The Home Depot—supporting everything from expanded hardware aisles to pro-driven services and improved in-store experiences. As growth accelerated, we helped build a multi-disciplinary partnership designed to match the brand’s pace, scale, and commitment to helping doers get more done.
Walmart Total Health Access
postWalmart Canada set out to redefine health and wellness by transforming a shopping trip into holistic care. The result was Walmart Total Health Access—a centralized hub that combines pharmacy, medical, vision, dental, and community services into one seamless, accessible space.
White Castle
postWhite Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
Wawa
postWawa wanted to innovate its foodservice operations while preserving the guest experience that built its cult following. We reimagined the operating model to function more like a QSR or fast-casual brand—pairing a newly updated store design with an optimized kitchen—to create a scalable system that improved efficiency and significantly boosted sales.
Tropical Smoothie Cafe
postTropical Smoothie Cafe needed to increase service speed, reduce labor inefficiencies, and standardize layouts to keep pace with rapid growth. We were brought in to reimagine the production area—designing a single scalable layout that delivers faster service and consistent guest experiences across all formats.
sweetgreen
postsweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delivering efficiency and innovation while staying true to the brand's commitment to freshness and community.
Rebel
postRebel set out to elevate its position as Australia’s leading sports retailer by creating an immersive flagship in Melbourne that celebrates movement and inclusivity. Together, we designed a destination that fuses sport, culture, and community—transforming shopping into an experience that inspires every athlete to play, move, and belong.
Nike
postNike Store Operations needed a more efficient way to manage day-to-day processes across its global fleet. Hundreds of outdated training modules and inconsistent documents were slowing store teams down. Together, we overhauled the system—developing a standardized, scalable operations manual that drives clarity, consistency, and growth across every location.
Meijer
postAs a leader in the Midwest grocery market, Meijer set out to refresh its “Main Street” design and strengthen brand connection across every trip type. Through strategy, design, operations, and architecture, we created a customer-first experience that balances inspiration with convenience—bringing Meijer’s community-driven values to life in every aisle.
Krispy Kreme
postKrispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
Harbor Freight
postHarbor Freight Tools partnered with us to sharpen how their stores operate day-to-day. By observing processes, testing against labor standards, and identifying efficiencies, we delivered solutions that strengthened compliance, streamlined operations, and improved productivity at scale.
CVS
postCVS set out to transform from a prescription-focused retailer into a holistic health destination. We led this evolution from strategy through large-scale execution—leveraging deep consumer insights and end-to-end design to reimagine the CVS experience and create spaces that empower people to take control of their health journey.
Tech + Ops: The Power Partnership Behind Immersive Guest Experiences
wayfindIn the world of theme parks and location-based entertainment, it’s no longer just about the rides — it’s about the experience. The most successful attractions today are powered by a seamless blend of digital innovation and operational excellence. To explore how those two worlds come together, we sat down with Eric Soto, a senior technology […]
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
SeaWorld
postSeaWorld needed foodservice venues that could handle large guest volumes without sacrificing experience. We developed two flexible models—a market-style layout for exploration and a cafeteria-style layout for speed—designed to scale across multiple parks while keeping service smooth and enjoyable.
DICK’S House of Sport
postDICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.
