Aramark needed its new Global Headquarters to be more than a workplace—it had to become a living expression of the brand’s values and global reach. We created a strategy that embedded storytelling throughout the space, turning the HQ into a dynamic hub that inspires, informs, and connects every visitor.
Homeward Kitchen
postGolden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
El Pollo Loco
postRooted in community and family, El Pollo Loco wanted to reconnect with guests through a dining experience that celebrated its heritage. We helped evolve the brand’s expression—bringing warmth, authenticity, and a bold new visual identity that tells the story of where it all started: over an open flame.
SeaWorld
postSeaWorld needed foodservice venues that could handle large guest volumes without sacrificing experience. We developed two flexible models—a market-style layout for exploration and a cafeteria-style layout for speed—designed to scale across multiple parks while keeping service smooth and enjoyable.
BJ’s Brewhouse
postFor more than two decades, BJ’s Restaurants has trusted us to help evolve and expand their national portfolio. What began as project support has grown into a long-standing partnership—delivering technical expertise, regulatory insight, and scalable solutions that keep the brand running strong.
The Hidden Engine of Flagships: Why Operations Make the Magic Possible
wayfindFlagship stores are often celebrated for their immersive designs, bold statements of identity, and ability to showcase a brand at its peak. But beneath the sparkle and spectacle lies an operational machine that makes it all possible — from labor planning to inventory flow to technology integration. These destinations succeed because every part of the […]
Beyond Pasture
A Dining Concept Built on Cultural Capital
Our team created a concept from scratch for the restaurant industry based on the idea of Cultural Capital (check out the full article on this theme). At WD, we believe the most successful brands today don’t just sell products — they build movements. Consumers increasingly seek experiences that reflect their values, foster connection, and create a sense of belonging. Beyond Pasture was designed to embody these principles, transforming dining into Cultural Capital.
The Why
Food is no longer just about flavor; it’s about identity and shared values. Diners want meals that align with their values. Research shows that 70% of diners prefer restaurants with visible, ethical commitments, and 80% will pay more for products that reflect their beliefs. Beyond Pasture responds by championing thoughtful consumption — craveable food with real impact.
The Mission
Beyond Pasture is more than a restaurant; it’s a gathering space designed to reconnect people. In a time when 65% of Americans feel disconnected, it creates opportunities for shared values and togetherness.
The Execution
Five pillars bring Cultural Capital to life here: Transparency, Connection, Activism, Sustainability, and Accessibility. Every design choice from rainwater-harvesting facades to hydroponic walls, serves as a cultural signal of the brand’s mission.
Interiors feature hydroponic walls growing fresh greens, recycled aluminum furnishings, and digital tools that help customers track the impact of their orders. Even the smallest details — from seed libraries to compostable packaging — serve as intentional cultural signals.
Storytelling completes the experience. Educational moments highlight innovations like cultivated meat, while playful content and loyalty programs foster curiosity, engagement, and connection. The restaurant becomes more than a dining destination — it becomes a cultural stage.
The Impact
Beyond Pasture proves restaurants can be catalysts of culture. Spaces where meals fuel appetite and ideals, and where dining becomes an act of identity, activism, and belonging.
Beyond Pasture is only the first chapter. We built this concept to illustrate how experience-led design can express shared values in a tangible way. Future stories in the Create to Resonate series will highlight other paths, from retail to entertainment, that turn brand spaces into movements.
Do we have your attention? Dive into Create to Resonate and discover more bold ideas shaping the future of brand and consumer connection here.
From the Ground Up (Or Not): How to Prioritize Restaurant Remodels That Actually Pay Off
wayfindIn Part 1, we explored how WD worked with White Castle to build a back-of-house prototype that was fast, efficient, and future-focused. But let's be honest—most brands don't have the luxury of launching all-new stores from a blank slate. The real challenge? Making that same innovation work inside a footprint that already exists. Which begs […]
The Restaurant of the Future Starts Where Customers Never Look
wayfindWhen White Castle set out to evolve its operational model, the goal wasn't just to build something new—it was to build something repeatable. That means creating a prototype for tomorrow and a strategy for every legacy location stuck in yesterday. At the National Restaurant Association Show, our team took the stage to share insights from […]