White Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
Vertical: Food
Wawa
Wawa wanted to innovate its foodservice operations while preserving the guest experience that built its cult following. We reimagined the operating model to function more like a QSR or fast-casual brand—pairing a newly updated store design with an optimized kitchen—to create a scalable system that improved efficiency and significantly boosted sales.
Tropical Smoothie Cafe
Tropical Smoothie Cafe needed to increase service speed, reduce labor inefficiencies, and standardize layouts to keep pace with rapid growth. We were brought in to reimagine the production area—designing a single scalable layout that delivers faster service and consistent guest experiences across all formats.
sweetgreen
sweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delivering efficiency and innovation while staying true to the brand's commitment to freshness and community.
Krispy Kreme
Krispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
Sensory Storytelling: How Immersive Retail Cuts Through the Noise
We’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Tech + Ops: The Power Partnership Behind Immersive Guest Experiences
In the world of theme parks and location-based entertainment, it’s no longer just about the rides — it’s about the experience. The most successful attractions today are powered by a seamless blend of digital innovation and operational excellence. To explore how those two worlds come together, we sat down with Eric Soto, a senior technology […]
Aramark HQ
Aramark needed its new Global Headquarters to be more than a workplace—it had to become a living expression of the brand’s values and global reach. We created a strategy that embedded storytelling throughout the space, turning the HQ into a dynamic hub that inspires, informs, and connects every visitor.
Homeward Kitchen
Golden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Shake Shack
As Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
