As Jollibee expanded across the U.S., the focus was clear: lower build and operating costs without compromising the guest experience. We partnered with the brand to assess operations, design a scalable back-of-house prototype, and create standards that could be rolled out consistently across the growing fleet.
Feeding the Masses
wayfindWhen thousands of guests arrive hungry at the same time, foodservice becomes more than a convenience; it becomes a critical operational challenge. From theme parks and stadiums to large retail destinations, operators are asking the same questions: How do we serve more guests in less time? How do we maximize throughput while controlling labor costs? […]
Buc-ee’s
postBuc-ee’s operates at a scale few brands can match, where the kitchen is a core driver of speed, consistency, and the overall guest experience. As the brand expanded into new formats, we reengineered kitchen design and execution to maximize labor productivity, increase throughput, and improve speed of service across every location.
White Castle
postWhite Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
Wawa
postWawa wanted to innovate its foodservice operations while preserving the guest experience that built its cult following. We reimagined the operating model to function more like a QSR or fast-casual brand—pairing a newly updated store design with an optimized kitchen—to create a scalable system that improved efficiency and significantly boosted sales.
Tropical Smoothie Cafe
postTropical Smoothie Cafe needed to increase service speed, reduce labor inefficiencies, and standardize layouts to keep pace with rapid growth. We were brought in to reimagine the production area—designing a single scalable layout that delivers faster service and consistent guest experiences across all formats.
sweetgreen
postsweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delivering efficiency and innovation while staying true to the brand's commitment to freshness and community.
Krispy Kreme
postKrispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
Sensory Storytelling: How Immersive Retail Cuts Through the Noise
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Tech + Ops: The Power Partnership Behind Immersive Guest Experiences
wayfindIn the world of theme parks and location-based entertainment, it’s no longer just about the rides — it’s about the experience. The most successful attractions today are powered by a seamless blend of digital innovation and operational excellence. To explore how those two worlds come together, we sat down with Eric Soto, a senior technology […]