You’ve probably seen it happen. A project wraps up, the models are handed off…and then the data disappears. Not literally, but functionally. It gets locked inside drawings, stranded in systems that don’t talk to each other, or simply recreated from scratch by the next team downstream. All that careful work, duplicated or discarded. This is […]
Beyond 3D: How Digital Twins Turn Physical Asset Data into Retail Intelligence
wayfindAt a recent RetailSpaces’ retreat, WD’s Vice President Bianca Doerschlag delivered one of the most forward-leaning sessions of the event: a forward-looking breakdown of how smarter data collection is reshaping the way retailers plan, design, build, and manage their spaces — long before a single piece of drywall goes up. For many in the industry, […]
Retail Is the New Ride: Designing Guest Experiences That Convert
wayfindRetail inside attractions is no longer a support function—it’s a headline act. As guest expectations rise and attention spans shrink, the most successful brands are rethinking retail as something closer to entertainment, storytelling, and participation than simple point-of-sale. In our recent IAAPA webinar, we explored how the lines between attractions, retail, and culture are dissolving—and […]
Walmart Total Health Access
postWalmart Canada set out to redefine health and wellness by transforming a shopping trip into holistic care. The result was Walmart Total Health Access—a centralized hub that combines pharmacy, medical, vision, dental, and community services into one seamless, accessible space.
Rebel
postRebel set out to elevate its position as Australia’s leading sports retailer by creating an immersive flagship in Melbourne that celebrates movement and inclusivity. Together, we designed a destination that fuses sport, culture, and community—transforming shopping into an experience that inspires every athlete to play, move, and belong.
EchoPark
postWhen Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, a new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.
Culto
postCulto isn’t just a store—it’s a destination for fútbol fans and players to celebrate their passion for the game. In partnership with Innovasport, we helped launch Culto in the U.S. for the first time, designing immersive retail experiences in Miami and Santa Monica that capture the energy, culture, and emotion of global fútbol ahead of the 2026 FIFA World Cup.
Sensory Storytelling: How Immersive Retail Cuts Through the Noise
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
From Commerce to Connections: The Rise of Cultural Capital
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Brazil, the Other “Land Down Under”
wayfindWe recently returned from a trip to Brazil's top retail conference, FBV (Feira Brasileira do Varejo – The Brazilian Retail Fair), and were thoroughly impressed. Not only by its content, but by the quality of the venue and the organization itself. Here's the surprising part though: virtually NO foreign retailers were to be seen. Brazil […]