In the United States, healthcare spending is staggering, reaching $4.3 trillion in 2021, with projections to surpass $7 trillion by the decade’s end. Yet, only 12% of Americans are considered metabolically healthy. Chronic diseases, such as heart disease, diabetes, and cancer, affect nearly sixty percent of adults and are the leading causes of death and […]
Unlock the Power of Healthables
wayfindThe year was 1958, and a groundbreaking healthcare device hit the market: the Pacemaker. It became the first wearable healthcare technology. Volare, the top song of that year, meaning “to fly,” foreshadowed the soaring popularity and future potential of modern wearable technologies. Today, fitness trackers and smartwatches have become ubiquitous, continuously evolving with new functions […]
Food is Medicine
povLet's face it, we spend a lot on treating illness in healthcare, but perhaps prevention is where more effort and investment should be going. Poor diet is the leading cause of mortality in the United States, causing more than half a million deaths per year. What's more shocking, only 10 dietary factors are estimated to […]
Facing the Future
wayfindAn "Attractive" Market Whether it’s looking better for that selfie or primping for a Zoom call, consumers are looking to improve their appearance at an unprecedented rate. Beyond traditional drugstore makeup and cosmeceuticals, a growing number of people are choosing more invasive procedures that involve treatment by medical practitioners. These services, offered by a hybrid […]
A Revolution in Women’s Health
wayfindA Compelling Target Market There has been a transformative shift in women’s health, with practices offering a more comprehensive and modern approach to holistic healthcare. This change is driven by the unique needs of women and a desire for more cohesive and consumer-centric experiences. With women accounting for over half of the population and responsible […]
Beyond the Bottle
wayfindWhen you think about it, pharmacy fundamentals haven’t changed that much in the last 100+ years. Traditional pharmacies have featured shelves stocked with pills and elixirs behind a counter, portioned out and delivered to customers per the doctor’s orders. However, the current landscape is witnessing rapid disruption and innovations that are reshaping the retail pharmacy […]
Healthcare for an Aging America
povThe United States is experiencing a significant demographic shift as the 65-and-older population is growing. Is the healthcare industry prepared for the anticipated increase in demand for medical services? Included in the full POV: Implications of a growing older population Breakdown of key senior-focused, health + wellness players Insights on the future of senior-focused primary […]
Engineering at WD
wayfindA day in the life of a WD engineer goes by quickly – not only is the work fast-paced, but the projects big and the challenges complicated. Collaborative Solutions Unlike your standard engineering consulting firm, at WD, we’re all on the same team – the engineers, the architects, the construction managers, the designers, the strategists, […]
"Payviders" Moving to the Front Door of Healthcare
wayfindNavigating the intricacies of the healthcare industry often feels like traversing a maze of jargon and complexity. In this intricate ecosystem, one segment, known as “payers,” plays a pivotal role. Industry giants such as UnitedHealthcare, Humana, Cigna Healthcare, and Elevance Health (formerly Anthem) are the financial engines behind healthcare, cutting checks to those offering medical […]
Pets Are People Too
povIn the consumer-driven pet care market, the more customer friendly and accessible your practice is, the more you will have people come running to it. Pet owners are basing who they date, how they work, where they live, how they vacation – all on their pets. In this POV, we look at the disruptors that […]